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Vice President of Marketing
Vice President of Marketing

Vice President of Marketing

741077New York, NY

The Vice President, Marketing is responsible for all activities related to conceptualizing and implementing market strategy and achieving marketing targets. Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; publicity and press; coordination with client service; and, hiring and directing the day-to-day activities of marketing staff.

Job Responsibilities:

• Develops the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals.
• Develop and implement an integrated strategic internal and external communications plan to advance the business' brand identity; broaden internal awareness of its capabilities; and increase the visibility of its offerings across key stakeholder audiences.
• Ensures all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
• Effectively manage press and publicity for the business.
• Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities.
• Compile lists describing product or service offerings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Role Requirements:

• Bachelor Degree from an accredited University.
• Broad functional experience in areas of strategic planning and marketing, business and market development, market research and planning and promotions/advertising.
• Demonstrated expertise with marketing concepts, creative development processes (working in digital, TV, social, collateral, and more) and project management are absolutely essential.
• Excellent communication (verbal and written) and interpersonal skills are essential for this highly collaborative position.
• Experience and ability to write, conceptualize, and design internal and external marketing collateral.
• Experience collaborating with cross-functional teams to implement marketing strategies.
• Strong social media acumen.
• Ideal candidate will possess knowledge and passion of the Entertainment industry.

The review of applications will begin immediately and will continue until the position is filled.

 

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