MARKETING MANAGER - PRODUCT MARKETING: CAMPAIGN DEVELOPMENT & MANAGEMENT
The Virgin Mobile Product Marketing team is seeking a dynamic and innovative leader to drive sales & revenue targets in a fast paced, highly competitive marketplace. This position provides an experienced leader with an excellent opportunity to work in a high profile and challenging environment where roadmaps don't exist. The role focuses on the development & execution of quarterly programs, strategic offers & competitive responses designed to achieve Virgin's sales & revenue targets.
The really important stuff?
Responsible for:
The ongoing development & execution of key Value prop pillars
Development & implementation of initiatives to drive acquisition strategy & revenue results
Presenting program initiatives to cross functional teams, channels & senior executives for approvals & feedback
Ensuring cross-functional inputs coalesce into a coordinated marketing strategy balancing financial and sales targets
Manage complete "take to market" process for Virgin Mobility campaigns. This includes marketing strategy, identification of target markets, creative briefs, cross functional team coordination, tactical execution & approvals, results tracking & analysis
Market analysis and gap closure initiatives
Post mortem development and analysis
Meeting aggressive due dates on project implementation
Critical Qualifications/Competencies:
University degree with a Business, Marketing and/or related discipline
5 years of leadership experience in Marketing
Ability to provide insightful observations & judgements in both strategic & executional situations
Proven ability in project management and leading large cross functional teams
Demonstrated analytical skills and ability to think strategically
Excellent communications skills, both written and verbal (ability to effectively communicate in front of large groups of people)
Solid partnering and creative problem solving skills
Flexibility and the ability to comfortably operate in an ever-evolving environment
Advanced skills in Excel, Access and PowerPoint.
Good knowledge of the evolving competitive telecom environment
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