Position Status:Full TIme

Location:Nashville, TN

POSITION SUMMARY

The Marketing Coordinator is key member of the marketing team who plays a lead role in the execution of marketing campaigns for HealthStream products and services. The Marketing Coordinator (MC) will be a strong communicator, comfortable working with a wide-range of personalities.

In addition to executing marketing campaigns that may include webinar set-up and fulfillment, this role will also be involved in the planning and promotion of HealthStream Engage – three 2-day customer conferences. Digital marketing involvement involving website messaging, SEM support, and Social involvement will also be required.

The MC is responsible for reporting results of campaigns to the Marketing Manager (MM) on a regular basis. Emphasis is placed on results-based marketing. The MC will be someone who is incredibly bright, driven, and comfortable working in a complex, evolving environment. They will have exceptional project management and organizational skills, as well as have a huge sense of pride in their work. The MC will be very detail oriented and provide feedback to make current processes more efficient. They are comfortable working both individually and in a small team.

 

ESSENTIAL DUTIES OR RESPONSIBILITIES –

 

Executing campaigns under the direction of Senior Marketing Manager

Working directly with the MM, Product Managers, Sales leaders, the Production Manager and Graphic Designer to produce relevant messaging and design to ensure campaign success

Reporting on campaign results and suggesting improvements that will allow for a more efficient campaign process

Setting up and scheduling webinars for HealthStream products and services, as well as webinars led by partners or customers

Fulfilling marketing follow-up requests from customers/prospects that have resulted from webinars or email campaigns

Learning web-based tools that are used on a daily basis, including WebEx, Acton (email tool), Cvent, Saleforce.com, and more

Developing sales materials including one-pagers, success stories, and product profiles

Maintaining the most up-to-date content on the corporate website and printed materials Bachelor of Arts in Marketing, Communications or related field a minimum requirement. Emphasis is on results-based marketing, therefore excellent track record is essential. Must possess excellent verbal and written communication skills. Strong computer skills and understanding of the Web. Excellent organizational skills with a proven record of managing multiple projects simultaneously with an attention for detail. Energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership. Strong ability to manage relationships with a variety of internal/external groups. Some Healthcare and/or agency experience preferred but not required.

 

 

JOB SPECIFICATIONS:

 

 A. KNOWLEDGE/EDUCATION AND EXPERIENCE REQUIRED:

Bachelor of Arts in Marketing, Communications or related field a minimum requirement.

Some Healthcare and/or agency experience preferred but not required.

 

 B. SKILLS REQUIRED:

Must possess excellent verbal and written communication skills.

Strong computer skills and understanding of the Web.

Excellent organizational skills with a proven record of managing multiple projects simultaneously with an attention for detail.

 

C. ABILITIES REQUIRED:

Emphasis is on results-based marketing, therefore excellent track record is essential.

Energetic, mature self-starter who efficiently completes tasks in a fast-paced environment and is not afraid of leadership.

Strong ability to manage relationships with a variety of internal/external groups.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

HealthStream Brands