Careers at UHN

Job Description

Quest Social Media & Community Coordinator - Toronto, Ontario


Position: Quest Social Media & Community Coordinator
Department: Corporate & Community Partnerships - The Princess Margaret Cancer Foundation         
Site: The Princess Margaret Cancer Foundation (700 University Avenue, 4th Floor)
Reports to: Director, Corporate & Community Partnerships
Hours: 35 hours per week
Status: Temporary Full-time (12 Months)

We are seeking a passionate and creative Social Media and Community Coordinator who will own Quest’s social media channels as well as correspond with Participants to resolve issues, provide information and be an ambassador of Quest.

If you have exceptional writing skills, experience developing and implementing high-quality social content, moderating social channels and are excited about the opportunity to engage with current supporters and community members, we would love to hear from you!

This is not just about the role itself, but is equally about the opportunity for impact. This role presents a unique opportunity to join one of the top fundraising teams in Canada as we advance our mission To Conquer Cancer in Our Lifetime.

About Us  

As one of the world’s leading cancer charities, The PMCF raises funds for Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world, to deliver future care now.

For more than a decade, The PMCF has been on an aggressive growth trajectory. Setting daring and audacious goals is a mindset that is driven by our culture and passion to perform. We have pioneered many successful fundraising programs, including our world-leading Princess Margaret Home Lottery, and some of the world’s largest cancer fundraising events. The foundation’s vision, which will be your vision, is to Conquer Cancer in Our Lifetime.

The Princess Margaret is a proud member of University Health Network, Canada’s largest research hospital network, which also includes Toronto General Hospital, Toronto Western Hospital, Toronto Rehab Institute and The Michener Institute for Education.

About the Role

The Quest Social Media & Participant Coordinator is a newly created position that will drive the social content strategy and participant engagement for, Quest to Conquer Cancer, a live streaming fundraiser built for the gaming community. Reporting to Quest’s Program Lead but with a dotted line to the PMCF’s Community Manager, this individual will be responsible for developing content strategies and calendars, monitoring and responding on social channels, reporting, and working with the Creative Services team and/or external agency partner to ensure a consistent and impactful social presence. At the same time effectively engaging with Event participants and prospects, acting as the voice for the Quest event. This role requires a big-picture thinker who can collaborate with multiple stakeholders while demonstrating strong cultural awareness.    


You will:

  • Identify streamers and content creators that align with Princess Margaret’s mission
  • Collaborate with Quest team on developing strategies to engage the gaming community and bring on fundraisers
  • Lead execution of community engagement and outreach efforts, evaluate success and work to refine strategies on an ongoing basis
  • Respond to participant and donor inquiries; acknowledge and resolve inquiries while remaining positive, empathetic and professional
  • Build and maintain strong gaming community participation through managing and interacting with our online community via Discord and Twitter among other platforms
  • Develop social media strategies that span across multiple platforms (Twitter, Twitch, YouTube, Instagram, Facebook, LinkedIn, and others)
  • Work with the Quest marketing team to fully understand the marketing calendars and to optimize the implementation of a social media content strategy
  • Design and write compelling social media content independently and in collaboration with the Creative Services department and/or external agency partner where necessary to develop creative
  • Develop KPIs and report on progress on a regular basis
  • Collaborate with The PMCF Brand social team to cross-promote and share content where applicable
  • Monitor competitive channels and provide insights and inspire new ideas
  • Monitor conversations and comments across social media platforms to proactively engage with the audience, build a rapport, increase engagement, and address participant and/or donor issues or questions
  • Act as ‘the voice’ of Quest, ensuring consistency across platforms


You have:

  • A keen interest in gaming/esports streaming content and understanding of the gaming industry as a whole
  • A service-orientation with experience dealing with challenging/difficult customers or clients
  • An aptitude for living and breathing social media content. A love for keeping on top of the news, current events and changing trends
  • 1-2 years’ social media management experience
  • Experience working with influencers and content creators considered an asset
  • Experience using Hootsuite, Meltwater and Dash Hudson considered an asset
  • Familiarity with creative production and video editing, experience with Adobe Photoshop, Adobe Premiere & After Effects
  • Excellent communication (written, verbal and presentation) and interpersonal skills
  • Strong working knowledge of Discord, Twitter, YouTube, Facebook, Instagram, LinkedIn – and keep up to date on algorithm and platform changes and proactively inform teams of their impact
  • Proven ability to contribute to the growth and increased engagement of social audiences
  • Flexibility and willingness to work some evenings and weekends when required
  • Post-Secondary Degree/Diploma or equivalent work experience. Minimum Secondary School diploma required.


Why work with us?

  • Experience a sense of purpose that you won’t get anywhere else, in any other job. You will be making a difference for millions of people impacted by cancer
  • We have an open and approachable culture that enables you to bring your best ideas forward
  • We will invest in your growth through ongoing learning opportunities, individual development planning, and education assistance programs
  • We offer flexible working arrangements to support your need to balance life at work and at home

Vaccines (COVID-19 and others) are a requirement of the job unless you have an exemption on a medical ground pursuant to the Ontario Human Rights Code

POSTED DATE: June 14, 2022       CLOSING DATE: July 5, 2022
University Health Network thanks all applicants, however, only those selected for an interview will be contacted.
UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.

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